August 7, 2017
Emotions make customers buy

Emotions make customers buy

If a robot would call you to sell you a product that you need, would you be interested in listening what it has to say? Most surely not. This is why Sales requires emotions! Always, there must be a connection between the client and the sales agent. Think of it like a simple math equation: Emotion + Connection = Sale. It is in our nature to exchange emotions, based on this, we build perceptions and then, we take decisions. In sales, to understand the client’s need from the very beginning is not an easy thing, but it is mandatory to […]