August 16, 2017

You don’t have a client, until he buys

When you are in Sales field, you get used to the fact that everything is unpredictable and there is no move more important or urgent than the other. It’s difficult to make a decision when we are in doubt about what we really wish for or when we are afraid of the consequences that will follow. Even when the need for a certain product is obvious, the satisfaction that we might get in the end, won’t make the decision any easier. This is exactly how a client feels, no matter when you meet him and no matter what product you’re […]
August 7, 2017
Emotions make customers buy

Emotions make customers buy

If a robot would call you to sell you a product that you need, would you be interested in listening what it has to say? Most surely not. This is why Sales requires emotions! Always, there must be a connection between the client and the sales agent. Think of it like a simple math equation: Emotion + Connection = Sale. It is in our nature to exchange emotions, based on this, we build perceptions and then, we take decisions. In sales, to understand the client’s need from the very beginning is not an easy thing, but it is mandatory to […]